Oakley - See It Prizm.
On-set art direction for Oakley's Prizm lens campaign, produced by AKQA Paris. Contracted through Fusina Designs.
Scope
Art Direction, Set Design, Production
Client
Oakley - AKQA Paris
Duration
3 weeks
Overview
Oakley's Prizm campaign centered on how elite athletes see their world differently — each scene built around a distinct sport and environment, from cycling and motocross to baseball and surfing. I joined the production as an Art Director under the Production Designer, contracted through Fusina Designs, working within the broader team assembled by AKQA Paris.
Approach
My focus was translating abstract visual concepts — specifically how Prizm lenses reveal contrast and color — into physical sets that felt authentic to each athlete's environment. That meant decisions on lighting, material textures, and color treatments, all calibrated to feel high-performance without losing the grounded energy of the sport. Fast-moving production, tight collaboration across departments.
Outcome
The campaign ran across Oakley's platforms as a flagship expression of the Prizm story.
