Lee Canyon

Overview
Lee Canyon is Las Vegas's mountain destination — snow in winter, trails in summer. After reaching out directly to their marketing director, I've built an ongoing content partnership shooting across both seasons.

Approach
Each season brings a different visual challenge — snowboard content is high-energy and action-driven, mountain biking is more terrain and atmosphere. I shoot and deliver photo and short-form video that fits their social and marketing needs, working directly with their team on each project.

Lee Canyon gave me full creative latitude to shoot in my own style — all content delivered in black and white. It's an unusual choice for an outdoor brand, and exactly why it stands out.

Snowboarding and mountain biking are personal pursuits, which is why Lee Canyon was a natural fit — I understand the culture, the terrain, and what makes a shot work.

Outcome
An active partnership across two seasons and growing.