Centro Tacos
Full brand build for Centro — a modern street taco concept seeking its first location. Logo, identity system, brand guidelines, and investor pitch deck.
Year
2026
Scope
Brand Identity, Logo Design, Brand Guidelines, Pitch Deck, Web (in progress)
Client
Centro Tacos
Overview
Centro is a fast-casual taco concept built around a simple premise: street cart food, done right. Real ingredients, focused menu, no shortcuts. The brand didn't exist — I built it from the ground up.
Approach
Started with the name and worked outward. Centro means "center" in Spanish — the middle point where people, streets, and experiences meet. That became the organizing idea for everything: the visual identity, the voice, the values.
Designed the logo — a custom icon drawing loose inspiration from Mesoamerican art paired with a clean, wide-tracked wordmark — and built the full brand system around it: color palette (Plancha Black, Masa, Off-White), typography, menu design, social content direction, and merchandise. Then translated the brand into an investor pitch deck to help the founding team secure their first location.
Website is currently in development.
Status
Brand complete. Actively seeking first location. Continuing to serve as creative lead through launch.
