Canyon Experience Partner
Launched and marketed Pedalers Fork as the first Canyon Experience Partner in the United States — and continue to support the partnership with ongoing content and event marketing.
Year
2025
Scope
https://www.pedalersfork.com/bike-shop
Client
Canyon x Pedalers Fork Experience Partner
Overview
Canyon selected Pedalers Fork as its first U.S. Experience Partner, one of only two locations in the country at launch. I handled all marketing execution for the partnership — from launch through ongoing programming.
Approach
Built the Canyon Experience Partner section on the Pedalers Fork website from scratch. Designed the launch graphics, event flyers, and promotional materials. Created and shot content for the launch event, distributing across social channels and running paid ads to drive attendance and awareness. The partnership didn't stop at launch — I continue to support multiple Canyon Experience Group Rides each year with dedicated graphics, content, and social promotion.
Outcome
250+ riders attended the launch event. Canyon featured Pedalers Fork on canyon.com, establishing the shop as the premier cycling destination in the LA area. The group ride series is now a recurring fixture in the local cycling community.
