Role: Digital Marketing Manager / Content Creator
Key Responsibilities: Photo & Video Production · In-Store Graphics · Ecommerce · Social Media · Brand Storytelling
Brand: The Shop at Pedalers Fork

Overview: The Shop at Pedalers Fork is a boutique bike shop rooted in performance, craftsmanship, and California cycling culture. As part of the Pedalers Fork ecosystem, it blends retail with community—offering premium bikes, gear, and service in an environment that feels authentic and elevated. I led creative and marketing efforts to help grow the shop’s presence, culminating in the launch of the first-ever Canyon Experience Center outside of Europe.

Approach: I wanted The Shop to feel just as strong online as it does in person. That meant building up its digital presence from the ground up—creating photo and video content that captured the vibe, showcasing the bikes and gear, and giving the brand a clear voice on social. Everything we shared was intentional, from custom builds to ride recaps to behind-the-scenes moments. It wasn’t just about posting—it was about making people feel connected.