Role: Digital Marketing Manager
Key Responsibilities: Social Media · Content Creation · Ecommerce · Email Marketing · Paid Ads · Web Maintenance + Curation
Brand: Pedalers Fork

Overview: Pedalers Fork is a unique, locally beloved destination—a restaurant, café, bar, and bike shop all under one roof, nestled in the heart of Calabasas. As Digital Marketing Manager, my focus has been on strengthening the brand’s online presence, deepening customer engagement, and driving foot traffic through cohesive storytelling, targeted marketing, and elevated content.

Approach: Pedalers Fork isn’t just a restaurant—it’s a vibe, a hub, and a lifestyle. My approach focused on blending visual storytelling with data-driven strategy, making sure every digital touchpoint reflected the warmth, quality, and culture of the space. Whether we’re highlighting a new mezcal cocktail, a live music night, or a gravel ride, it’s all part of the same story.