#OneObsession

Role: Art Director
Client: Oakley
Production Agency: AKQA Paris

Overview: This campaign for Oakley’s Prizm lens technology was all about unlocking how elite athletes see their world differently. Each scene highlights a distinct sport and environment—from cycling and baseball to motocross and surfing—using vibrant color, contrast, and high-energy visuals to bring the “Prizm” lens effect to life. I joined the production team as an Art Director under the PD, Fusina Designs.

Approach: My focus was on translating abstract visual ideas—like how Prizm lenses reveal contrast—into physical sets and environments that felt true to each athlete’s world. From lighting choices to material textures and color treatments, every detail was crafted to feel bold, high-performance, and rooted in the real-world energy of the sport. It was a collaborative effort across departments, and a fast-moving, creatively rewarding production.

Results: The final film became a standout piece in Oakley’s brand storytelling—visually striking, packed with energy, and rooted in the authenticity of its athletes. It has been featured widely in Oakley’s campaigns and social platforms as a flagship expression of the Prizm lens story.