Role: Digital Marketing Manager
Brand: 10 Speed Coffee

Overview: 10 Speed Coffee is a bike-inspired café with multiple locations across California, known for its specialty coffee and laid-back community vibe. When I stepped into the role of Digital Marketing Manager, the brand needed a cohesive voice, stronger digital infrastructure, and a more modern look to match its quality products and passionate following.

Approach: I treated 10 Speed like a lifestyle brand, not just a café—leaning into its unique personality to tell authentic, visual stories. Every channel was optimized for clarity, speed, and connection—making sure that whether someone visited the shop, the site, or the 'gram, it all felt like 10 Speed.